Blog Editing and Typos: Does it matter?

Two days ago I posted my Part Two on SEO. The first comment which I received, was a listing of my grammatical errors and typos. I did fix them (except one) but decided to leave the comment, instead of deleting it.

Why? I thought “What a great topic!”Logan movie download

Have you been seeing more typos in recent years? I believe I have. So I decided to research the topic. Bob Bly has an interesting post from a year ago that asks “Do Typos Matter?” Thirty one comments and the opinions are all across the board.

As I contemplated this, it occurred to me that typos are greater today because publishing is greater today. Do I mean we create better publications? No. We create more publications. More web pages, more blogs, more letters, more cards,… more, more, more! And we do it ourselves.

My last year in the Marine Corps, I was a Sergeant and a secretary. For a year, all I did was type and file. I typed for Captains, Majors, and Colonels. They would submit the hand-written text, I would type, I would read, I would re-type, they would correct in pencil, and like the shampoo bottle says… “lather, rinse, repeat.”

A professional, putting out a professional document/memo/letter, would edit so much that it took three days to put anything out in print. I believe this is still important for long-term publications such as books, web-sites, flyers, ads, etc. (My spell checker says “flyers” is spelled wrong but I am keeping it.) This shows the world that you are serious, that you pay attention to details, and that you can create a quality product. These types of publications will be around a long time, showing themselves to the world, and more importantly, your prospective clients and partners.

However, times have changed. Blogs are everywhere and everyone is putting them out. Most people with blogs, don’t have an editing team behind them and must do the best they can, while keeping posts coming in a timely fashion. Blogging on a regular basis is key to people coming back and some don’t know the secret of post-dating.

Besides publishing blogs, you can now publish ebooks and regular books yourself. I believe this has created an atmosphere in which typos and grammatical errors are more accepted. Does this mean it’s okay?

I believe it all depends on the situation. My commenter, whoever they may be, may have just been trying to be helpful. He or she pointed out that I am in the image business. That I am. Therefore he or she is correct.

If you wish to be accepted as a professional, providing a professional product or service, you must pay attention to the details. Yes, it means I will read this post at least 27 times, and make 42 corrections, before posting.

However, I recall a story which my mentor Craig Valentine told. He and his wife once sat for 10 minutes reading a flyer from a local woman, who cleaned houses for a living. She had so many typos and mistakes that they kept looking for more. His reaction when he realized what had happened… “This is a direct marketer’s dream! I wouldn’t be surprised if she did this on purpose.”

When the main goal is to get someone’s attention and remember you, and your service (yes, he did hire her), you sometimes use whatever methods will work. You certainly can’t rule out mistakes and typos.

Another thing I wonder about is the future of publishing. As we pre-PC generations move up and out, the PC-generations are moving in. (Personal Computers not Politically Correct) Will they bring a typos-are-ok attitude with them and their fast thumbs? (If you are under 25, you’ll get the reference to the thumbs) Will rotfl, brb, lol and others take the place of correct spelling? (Please consult someone under 25 if you didn’t understand the last sentence) Will speed and the end result be more important than professional appearance?

I can’t answer that. For now, I want the respect of my clients and prospective clients. (prospective not perspective) So I will continue to watch my grammar. How about you?

By the way (btw), did you find the mistake which I did not correct?

6 Comments

  1. Sherri Raftery

    Hi Mike – this is a great topic – I know that I have MANY typos on my BLOG – but have no way of knowing if people are actually reading my BLOG – sometimes having typos is a way to know – cuz people can;t resist letting me know!

    Keep BLOGGIN’

    Sherri

  2. Carla

    With all due respect, it’s hard to take your comments about SEO seriously when your site ranks so low. I just did an Alexa search and “Michaelcortes.com has a traffic rank of: 927,250,053”.

    Do you really know SEO? If so, why isn’t your site ranked higher?

    My resume-writing web site is ranked well under 400,000. Do I know SEO? Actually, no, not very much. Fortunately, I have my site hosted with SBI…
    http://buildit.sitesell.com/Carla8.html
    Yes, it’s an affiliate link, but I’m not going to send you there for free. 🙂 It’s not Get Rich Quick. It’s get rich smart.

    I make over $1000 per month just with Google Adsense on my site. My ebook and affiliate links bring in more.

    Is your site doing that?

    Forget SEO – SBI does it all and you can focus on content. Oh, and it’s less than $1 per day. Can’t beat it.

    Just couldn’t let you sink in the SEO abyss any longer.

    ~Carla

  3. Danny Lucas

    Carla fails to add how long she has been in business as a contrast to how long Cortes has been posting.
    Someone with a decade behind them (in web presence) would obviously have more viewers than someone who began web work in January 2008.

    I have no clue how long either have been around, but I get a sense of professional jealousy on the part of Carla. I would note that on the basis of her comment here, I would avoid her site, her working on my behalf, or her advise, for the condescending nature she assumes over rivals.

    When you are good at what you do, you mentor and share successes. Why? Rising waters have all boats lifted higher.

    If Cortes has taken an alternate route to success, I see no reason to chide him on that. And, $1,000 a month pretty much incorporates you into the poverty level; uh, add a comma in $1,000, Carla.

    When an SBI gal has to publish her link on a SEO site, it pretty much tells you what Carla is really doing.

    If Mike did it to Carla on the street, she would say it is not nice to “cop a feel”. Well, that is what Carla has done to Cortes.

    My advice? If you have yet to visit the Carla link, skip it.

    Why do I get the feeling she started out at Wal Mart and learned aggressive takeover within a small community?

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  5. Emmy

    Hey, I’m waaay over 25 and I get the thumbs thing. And yes, I found a mistake that you did not correct.

    I’m from a generation (and worked for a company) that does not find typos acceptable. My cohorts and I may be going the way of the dodo, but I stand by my convictions.

    And yeah, I’m too lame (old??) to have my own website, LOL.

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